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1701 Compaq's Takeover of Digital Equipment Corporation: The Role of Eckhard Pfeiffer. Compaq Computer Corporation's June, 1998, takeover of Digital Equipment Corporation will be elaborated below. Eckhard Pfeiffer, as President and CEO of Compaq Corporation played an important role in the takeover, and the rationale that guided his decision(s) will be the focus of this paper. 5.5 pgs. 11 f/c. 10b.
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1757 Case Study: Fierra Foods. This case study discusses Fierra Foods being threatened by competition that are copying their product. Topics discussed are: marketing theory analysis, marketing alternatives and the marketing mix. 8.5 pgs. 0 f/c. 0b.
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1782 General Mills Inc.: The Cereal Market. This case analyzes General Mills Cereal Market in the present and looks toward the future. A SWOT analysis is used to determine its present position in the market place. Recommendations are made at the end of this case paper. 10 pgs. 15 f/c. 7b.
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1871 ATI and the Success Story. This paper discusses ATI and the success that it has generated around the world. The product base is discussed as well as it's marketing strategy that has propelled it to the pinnacle it has reached. Competitors are also looked at to address ATI's ability to lead the technology field. 6 pgs. 6 f/c. 6b.
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1889 'Expresso!' Courier Service. Expresso!' is a start-up courier service located in downtown Vancouver. To differentiate itself from other couriers in a competitive market, Expresso! offers guaranteed service between any two locations in the downtown core within one hour. This is a premium service, which will be called a 'short expresso'. Like other courier services, Expresso! will also offer same day services, known as a 'long expresso'. To avoid warehousing parcels and incurring the associated insurance costs, however, next day service will not be offered. The company's motto is: 'If we can't deliver it today, we won't deliver it at all!'. 6.5 pgs. 0 f/c. 0b.
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1906 The Dissolution Of Rockefeller's Standard Oil Company. This paper will focus on the breakup of the Standard Oil company in 1911, and will briefly discuss some of the reasons why this dissolution came about. This paper argues that the company's clandestine, and often dubious business practices began to take their toll on public opinion which was becoming increasingly hostile to the Standard. It was not only the practices of a single company that faced such hostile opposition, although it was the largest and most successful of the developing trusts at the end of the nineteenth century. It was also that Standard Oil was the industrial flagship of a wider trust-busting movement. The paper will conclude by discussing the inefficacy of the dissolution, which ironically caused the company's stocks to rise. 4.5 pgs. 12 f/c. 6b.
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1985 An analysis of shareholders wealth effect in Reuters's acquisition of Teknekron Software System. 6 pgs. 0 f/c. 19b.
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