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4002 Lockheed Martin: Tradition and New Technologies. This paper is a business study of Lockheed Martin, #52 on the 2000 Fortune 500 list. It presents financial and structural information on the company, its history, its products and technologies, and its competitors. Lockheed has lately been acquiring new technology partners, and widening its hold on global communications satellite markets. This trend may prove extremely beneficial to a company that has traditionally supplied the US Air Force and other governments with fighter planes and military transport aircraft. 7 pgs. Bibliography lists 5 sources.
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4004 Lufthansa German Airlines. This paper looks at the present marketing strategy of Lufthansa German Airlines. It finds that the company's current strategy is positioned around quality conscious consumers and closely linked to the overall strategy of the Star Alliance. Lufthansa is constrained in what it can presently do, largely because of its external environment. However, it is currently in a position of strength with favorable trends influencing it from within and without. The recommendation is basically for a continuation of its current strategy with an increased effort to include price conscious consumers that could eventually be included in its target market strategy. 11 pgs. Bibliography lists 3 sources.
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4092 Technimanagement Report: Teams at Texas Instruments. The concept of the work team has grown in its application in the past decade. This discussion analyzes the use of work teams at Texas Instruments (TI). All TI employees receive team training to prepare them for work as team members. However, teams are only developed when they are the most appropriate solution to the problem-at-hand. Most importantly, TI is committed to self-directed work teams not simply work teams. 6 pgs. Bibliography lists 7 sources.
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4163 Case Study: Birch's Road Café. The Birch's Road Café in North Bay is facing bankruptcy. At present costs have been cut to a minimum (and many financial commitments have not been met) yet revenue remains inadequate. Therefore, income must be increased. This business plan advocates various short-term measures to immediately increase revenue and strategic plans also directed to increasing income. The former will save the business while the latter will ensure its stability and long-term success. 6 pgs. No sources listed.
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4297 Case Study: Liptonice Ice Tea. In March 1994 Liptonice-a cold, carbonated, canned lemon tea--was launched in the UK. Simply put, the product has been a miserable failure. This report assesses the reasons for the failure and considers possible product turnarounds. Ultimately, it concludes that the product is simply so inappropriate for the UK market that withdrawal is the only viable option. 10 pgs. No bibliography listed.
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4337 Saatchi & Saatchi Advertising Worldwide. Saatchi & Saatchi Advertising Worldwide enjoyed twenty years of unprecedented growth. In the late 1980s it hit the wall. When personnel changes and refinancing stabilized the situation it adopted integrated marketing on a global scale. This paper examines that strategy and its implementation. 10 pgs. Bibliography lists 5 sources.
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4338 Saatchi And Saatchi Advertising Company. This is a 10 page case study with a 6 source bibliography of Saatchi and Saatchi Advertising company with reference to the case study provided by Ron Meyer. It contains the case as the primary source and a few citations to support the theories for the analysis. 10 pgs. Bibliography lists 6 sources.
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